Why did LVMH and Kering are rescuing Notre Dame?

Selling high-end goods have changed over the past decade, developing a brand depends on so much more than it's product offering. Factors such as; fashion, travel, art and culture must be included in order to succeed. Notre Dame is associated with beauty and heritage, values that are heavily relates to within the luxury industry.



Their altruism on donating and preserving the Cathedral will highlight the broader lifestly they seek to promote, it will also put their names on the map for the millions of visitors visiting the location each year.

Click here to read more.