3D scanning and the introduction of a new fashion dimension

Could a new innovation allow a brand to boost sales while cutting its carbon footprint?

Recently we’ve seen the rise of AI virtual influencers (such as Instagram’s @lilmiquela), fabric laser cutters and virtual reality apps — Burberry last year collaborated with graphic artist Danny Sangra to create a “Burberry world” iPhone app. The most popular innovation? Three-dimensional scanning, which luxury brands are exploiting to boost sales, create more refined and intricate products and decrease their carbon footprints. 

Here are three brands paving the way:

1)All Blues

2)The Bureau

3)Cubitts