HOW LUXURY BRANDS TAP INTO VR, AR AND MR

Far-sighted brands and platforms are adopting VR and much more

Paris Fashion Week may be over. But today, a virtual reality (VR) headset is your golden ticket to reliving the glitzy Parisian runway shows. 

Fashion houses Christian Dior, Tommy Hilfiger and Coach are inviting their in-store clientele to don VR headsets. And voilà, they are able to enter the world couture-cloaked models and celebrity-packed front rows – all with an immersive, 360-degree view.

Far-sighted brands and platforms are adopting VR and more. They are tapping into the ever-expanding umbrella of immersive technology — virtual, augmented and mixed reality.

Facebook will soon become a colossal virtual fitting room to its over 2 billion active users — or one-quarter of the world’s population. Tap on an ad on your newsfeed, and it’ll bring you to the camera function where you can “try on” Michael Kors sunglasses, or various Sephora lipsticks.

Read more:https://www.keyyes.com/luxury-tapping-into-vr-ar-mr/

Ng, G. (2019). How Luxury Brands Tap Into VR, AR and MR - Keyyes. [online] Keyyes. Available at: https://www.keyyes.com/luxury-tapping-into-vr-ar-mr/ [Accessed 1 Mar. 2019].