From Alibaba to Gucci

From Alibaba to Gucci 

"New technologies and data science are extremely powerful levers to improve the customer experience, which is particularly demanding in luxury, across every touchpoint"
Grégory Boutté


The past 10 years have seen China rise to become a leading force in e-commerce and a pioneer of the “new retail” model – a concept introduced in 2016 by Jack Ma, founder and chairman of e-commerce giant Alibaba, which owns the South China Morning Post.



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