3 Retail Technology Trends Transforming Luxury

In April last year, the online luxury retailer Farfetch announced a partnership with Gucci to launch “The Store of the Future“. Combining in-store retail technology and online fashion tech, Farfetch helped Gucci collect data on its customers online and offline.

With “The Store of the Future”, Farfetch showcased in-store technology that enables luxury shoppers to use their smartphone to log in when they enter a store in order to receive personalised recommendations from the retail staff. The staff themselves would be able to access their affluent customers’ profile, including purchase history and product wish lists.

In this last report of our series on the future of online luxury retail, we explore how the digital transformation in retail technology is redefining affluent consumers shopping experiences in 2018. We’ll look, in particular, at the opportunities that artificial intelligence (AI), voice-controlled commerce, and augmented reality (AR) can bring to the avant-garde luxury brands who are ready to embrace them.

Read more:https://luxe.digital/digital-luxury-reports/3-retail-technology-trends-transforming-luxury/

Woodworth, S. (2019). 3 Inspiring Retail Technology Trends Transforming Luxury in 2018. [online] Luxe Digital. Available at: https://luxe.digital/digital-luxury-reports/3-retail-technology-trends-transforming-luxury/ [Accessed 29 Mar. 2019].