Gucci on counterfeits Chinese e-commerce
Gucci wary of Chinese e-commerce tie-up because of fakes
Counterfeiting fears make luxury brand "stay away" from Alibaba and JD.com platforms:
“Frankly speaking, on most of the platforms there’s a lot of counterfeiting, and I don’t want to certify counterfeiting because I belong to these platforms,” Marco Bizzarri said on Monday at a Business of Fashion conference in Shanghai.
“There’s something wrong with counterfeiting and at this point I want to stay away,” Mr Bizzarri said, adding that he was in contact with both Alibaba and JD.com. “Instead of taking a risk, I wait,” he said. “We are in a situation of wait and see.”
Mr. Bizzarri said on Monday that joining an additional e-commerce platform could dilute the sense of exclusivity that is key to luxury brands.
Gucci, like LVMH’s Louis Vuitton and the publicly traded Prada, sells its products online in China solely via its own website.
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