Do Luxury Brands need Digital Transformation?

Do Luxury Brands need Digital Transformation?

“When digital transformation is done right, it’s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar.”- George Westerman

McKinsey has reported that 80% of the luxury sales have been inflenced by online. Brands should be focusing on 3 core areas to leverage the benefits of digital, which are:

1. Customer Insights

2. Brand Engagement

3. Footprint

Read more: https://econsultancy.com/digital-transformation-for-luxury/